ICONS FOR AWARENESS
DESIGN BRIEF
For this project, I was tasked with the objective to create a campaign addressing either behavior modification or raising awareness surrounding a social issue. The deliverables encompass the creation of a poster and an app icon. Some responsibilities include conducting in-depth research to fully comprehend the factual basis, societal impact, and consequential outcomes associated with the selected issue. Furthermore, the utilization of a restricted color palette comprising of only three colors is mandated to ensure visual uniformity and coherence across all campaign materials.
MY SOLUTION
I chose to create a poster about mental health awareness. I wanted to have a clear distinct message accompanied with a fun and bold graphic.
PROCESS
TYPEFACE
I sought out a bold and whimsical font for the primary typeface. Double Bass presents a typeface with a lively rhythm, dancing up and down the page. For the secondary typeface, I opted for the elegant serif of Helvetica. This combination achieves a balanced blend, fostering both visual allure and distinct hierarchical clarity.
COLOR PALETTE
In curating my color palette, I deliberately selected three vibrant and commanding hues: a rich pink, a fiery red, and a subdued washed black. Each color was chosen with careful consideration, aiming to evoke a sense of boldness, vitality, and sophistication within the visual composition.
EARLY VERSIONS
Within this presentation, I have incorporated a selection of my process prints. The central graphic has undergone a transformation, transitioning from a rudimentary, two-color heart motif to an intricate narrative depicting the symbiotic relationship between the brain and the heart, symbolizing mutual care and support.
SOLUTION
SECONDARY MOCK UP
APP PREVIEW